Coming Soon: Programming in Progress
Hero Stock℠ | 5% of every sale to your favorite cause
"We don't sell shirts. We fund the people who hold this country together one stitch, one cause, one hero at a time."
Learn MoreHero Stock will be the give-back engine inside every American Stock order. We've picked six pillars that reflect the causes we serve veterans, mental health, autism, multiple sclerosis, scoliosis, and colon cancer and we're working to connect with vetted 501(c)(3) partners doing the work on the ground.
When the program goes live, a meaningful share of Hero Stock revenue will be disbursed to those partners, and we'll publish where every dollar went. No middlemen. No marketing dressed up as charity.
"Charity without a receipt is just a feeling. When we launch, we'll send the receipt."
— The Hero Stock Pledge
STEP 01
Choose any American Stock product.
STEP 02
You'll pick the pillar that matters most to you.
STEP 03
A portion will go directly to the partner charity.
STEP 04
Every dollar will be accounted for in an annual report.
Partnership in progress. Organization to be announced.
To Be Announced
Partnership in progress. Organization to be announced.
To Be Announced
Annual Report
Once the program launches, every dollar and every partner will be itemized in an annual report.
Planned Award
A planned annual honor for one nominated American whose service embodies the mission. Details coming soon.
Launch Updates
Get notified when Hero Stock goes live, partners are announced, and nominations open.
Hero Stock is currently being put in place. We're finalizing partnerships, the donation structure, and reporting before we go live. Stay tuned for the launch date.